Last edited by Kazijar
Thursday, May 7, 2020 | History

1 edition of More than a showroom found in the catalog.

More than a showroom

Daniel G. Bachrach

More than a showroom

strategies for winning back online shoppers

by Daniel G. Bachrach

  • 306 Want to read
  • 1 Currently reading

Published .
Written in English

    Subjects:
  • Electronic commerce,
  • Showrooms,
  • Customer relations,
  • Retail trade

  • About the Edition

    Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales. -- Provided by publisher.

    Edition Notes

    Includes bibliographical references and index.

    StatementDaniel G. Bachrach, Jessica Ogilvie, Adam Rapp and Joe Calamusa IV
    ContributionsOgilvie, Jessica, author, Rapp, Adam A., author, Calamusa, Joe, IV, author
    Classifications
    LC ClassificationsHF5415.5 .B324 2016
    The Physical Object
    Pagination200 pages
    Number of Pages200
    ID Numbers
    Open LibraryOL27209961M
    ISBN 101137551879
    ISBN 109781137551870
    LC Control Number2015024092
    OCLC/WorldCa917340422

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    Showroom definition: A showroom is a shop in which goods are displayed for sale, especially goods such as | Meaning, pronunciation, translations and examples. () E Berkeley St Boston, MA /5(32).

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More than a showroom by Daniel G. Bachrach Download PDF EPUB FB2

"The book More than a Showroom has a lot of excellent ideas, insights, and suggestions for retailers. It would be a useful read for a retailer struggling with how to compete effectively, given the ever-changing evolving marketplace."5/5(1).

"The book More than a Showroom has a lot of excellent ideas, insights, and suggestions for retailers. It would be a useful read for a retailer struggling with how to compete effectively, given the ever-changing evolving marketplace.".

More Than a Showroom Strategies for Winning Back Online Shoppers. Authors; plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers – or potential consumers - browsing products in a retail store, and.

Daniel G. Bachrach, Professor of Management at the Culverhouse College of Commerce of the University of Alabama and co-author of the new book More Than a Showroom: Strategies for Winning Back Online Shoppers believes the blur and blend between digital and physical holds the key to building 21st century shopper experiences that win the hearts and minds of even the savviest consumers.

More Than a Showroom: Strategies for Winning Back Online Shoppers Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV (auth.) Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an.

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It's a dangerous new tool in Amazon's efforts to use the world as its showroom. It's also a good opportunity for us to mess with them.

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