1 edition of More than a showroom found in the catalog.
More than a showroom
Daniel G. Bachrach
Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales. -- Provided by publisher.
Includes bibliographical references and index.
|Statement||Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp and Joe Calamusa IV|
|Contributions||Ogilvie, Jessica, author, Rapp, Adam A., author, Calamusa, Joe, IV, author|
|LC Classifications||HF5415.5 .B324 2016|
|The Physical Object|
|Number of Pages||200|
|LC Control Number||2015024092|
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"The book More than a Showroom has a lot of excellent ideas, insights, and suggestions for retailers. It would be a useful read for a retailer struggling with how to compete effectively, given the ever-changing evolving marketplace."5/5(1).
"The book More than a Showroom has a lot of excellent ideas, insights, and suggestions for retailers. It would be a useful read for a retailer struggling with how to compete effectively, given the ever-changing evolving marketplace.".
More Than a Showroom Strategies for Winning Back Online Shoppers. Authors; plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers – or potential consumers - browsing products in a retail store, and.
Daniel G. Bachrach, Professor of Management at the Culverhouse College of Commerce of the University of Alabama and co-author of the new book More Than a Showroom: Strategies for Winning Back Online Shoppers believes the blur and blend between digital and physical holds the key to building 21st century shopper experiences that win the hearts and minds of even the savviest consumers.
More Than a Showroom: Strategies for Winning Back Online Shoppers Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp, Joe Calamusa IV (auth.) Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an.
More Than a Showroom: Strategies for Winning Back Online Shoppers Daniel G. Bachrach, English | ISBN: | | pages | PDF | 2 MB Showrooming is a growing phenomenon in wh. More Than A Movie: 20 Fun Specials For Your Children's Ministry [Cartwright, Teryl, Keefer, Mikal, Group Pub.] on *FREE* shipping on qualifying offers.
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